Introducing Janice Power Photography. Janice is an up and coming talent in the adventure photography community. With a level of authenticity at the forefront, a passionate snowboarder, hiker and overall lover of the outdoors, Janice is proving that even in a saturated and overcrowded industry like #AdventurePhotography, that she can hold her own.
Despite the sheer volume of what's out there on Instagram now, we can find diamonds in the rough. We have people putting any old filter on an image of pumpkin patches or white sandy beaches and if they already have tens of thousands of followers they will get noticed. Then there are photographers who perhaps weren't naturally savvy at Instagram algorithms or presenting themselves as a marketable product. Although we know what a powerful tool Instagram and social media, in general, can be, we think it's important to celebrate talent. So we spoke with Janice to get the inside scoop on equipment setbacks, the good, the bad and the ugly in the industry and what her winter plans are.
"I’m not entirely sure when my passion for photography began. I was always interested in art, and composition."
Q.1 Introduce yourself a little Janice
I grew up in a small town outside of Toronto, ON. After a false start at university in England (yes I have always liked travelling) I realized that what I really wanted to do was pursue a creative career. I followed my heart back to Canada and to the Ontario College of Art and Design University where I completed a BFA in Photography. Since then I have been building my life and career around my passions for photography and snowboarding. Until recently those two fields had not mixed, but when I moved to BC I asked myself why I couldn’t merge the two to focus on more outdoor lifestyle work.
Q.2 When did you discover your passion for photography, what inspired it?
I’m not entirely sure when my passion for photography began. I was always interested in art, and composition. I had been drawing and painting since I was a small child and when I went to an art university I decided that I wanted to major in photography instead.
Q.3 You studied at Ontario we see, but what came first, a passion for photography or for the outdoors?
My passion for the outdoors definitely came first. I grew up in a suburb outside of the city that was surrounded by farmland and conservation areas. My mum had a dog since before I was born so I grew up going on daily walks around our town with them. I also spent a lot of time with my grandparents who lived out in the country. They had 42 acres of land with 3 ponds, a vegetable garden, and a forest. I would spend countless hours exploring that property with my grandfather.
Q.4 What motivation, inspiration do you take from your passion for the outdoors?
I absolutely take passion from the outdoors, and action sports like snowboarding. But I think it is the people that I photograph that inspire me the most. I love the passions that people possess and that is what I strive to get through in my images.
"I still think that the quality of a professional still stands out. They will also be able to give you something that looks different than all of the same photos you see repeated on Instagram on a daily basis."
Q.5 Do you think that when it comes to quality content and photography that a level of integrity is important? Ie Can anyone be an outdoor photographer?
I feel like anyone “thinks” they can be an outdoor photographer simply because the medium is so much more accessible now. Similarly, a lot of beautiful outdoor locations/environments are so much more accessible. There has been a huge influx in eco-tourism in the recent years as well as a lot of people interested in taking photos in those locations for Instagram. So even though there are a lot more people thinking that they have the ability to be a photographer I still think that the quality of a professional still stands out. They will also be able to give you something that looks different than all of the same photos you see repeated on Instagram on a daily basis.
Q.6 Regarding equipment, what are the biggest setbacks when shooting action shots?
The weight. Plain and simple. Professional camera gear is heavy. I know what I need to bring with me in order to get the shots I want, but that can still be up to 4 lenses, a body, and some extra batteries. It adds up and can make the hike much harder, or my riding a lot more cautious.
Q.7 Okay so someone has a passion for outdoor photography? What are the top 3 pieces of advice you have?
I think the only thing I could say is to shoot what you like and shoot what you are good at. It will come through in the images you create which will hopefully lead to someone else who is interested in those images as well.
"It is really just a matter of persistence and determination. Going back to the last question, I think you just need to shoot what you love in order to get a solid and consistent body of work that you can present to your ideal clients."
Q.8 How does a photographer advertise themselves these days? What can help separate you from the crowd?
I ask myself this question every day. I think most photographers do. It is hard in such a saturated industry to get noticed. It is really just a matter of persistence and determination. Going back to the last question, I think you just need to shoot what you love in order to get a solid and consistent body of work that you can present to your ideal clients.
Q.9 What criticisms do you have about the industry?
The biggest criticism I have is people undercutting prices. It devalues the industry as a whole and sets a standard that tells clients that it is okay to pay photographers for less then they are worth. That is not a sustainable business model for anyone.
Q.10 What is your plan for your photography and in general this winter?
My plans are basically to keep working toward making photography my solo profession again. Going into business for myself and moving across the country has been a difficult transition, but I am starting to see the hard work pay off. In terms of this winter I plan on doing what I always do; ride snowboards!
So there you have it. If you are either looking for inspiration or whether you have ambitions to follow in the snowboarding tracks of Janice then show her some love of the socials. Supporting up and coming talent, supporting small business in pursuit of their dreams is good karma and good for the soul. One adventurer to another, let's do what we can to create a passage for raw natural talent in our community.
Janice on Instagram
Janice on Facebook